Thursday, December 5, 2019

More Digital Avatar Influencers...

I was reading a really interesting article from the New York Magazine on Miquela (the CGI influencer I brought up earlier in the semester) and it actually talks about other digital avatar influencers such as Shudu and Blawko (also "managed" by Miquela's team). I thought this was an interesting piece raising questions about the future of these "fake" influencers...
Here it is:

Lil Miquela: The Digital Avatar Instagram Influencer - The Cut:
https://www.thecut.com/2018/05/lil-miquela-digital-avatar-instagram-influencer.html
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3 comments:

  1. Miles HubbleDecember 14, 2019 at 1:23 AM

    Maybe it's just because I don't know anything about influencer culture, but isn't the point of influencers is that they're supposed to connote authenticity and trustworthiness? Why are digital influencers popular when the facade is so clearly laid bare? I wonder if this speaks to our "new sincercity" moment of ascribing a posthuman agency to these digital beings.

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  2. UnknownDecember 15, 2019 at 1:35 AM

    Miles - I don't know much about influencer culture either, but this might be an interesting point (taken from the article) from which we can start thinking about your question:
    She’ll rest her unsmiling face in her hands to convey nonchalance, or look away from the camera as though she’s been caught in the act. The effect is twisted: Miquela seems more real by mimicking the body language that renders models less so.

    On another note: It seems like Miquela is also a music artist. Has it been revealed how her voice is created for the songs? Is it related to Hatsune Miku in any way? Would be curious to know what goes on in the back-end of her music production.


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    Replies
    1. UnknownDecember 15, 2019 at 1:36 AM

      This was Ed by the way (not sure why it says Unknown)

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